34.0522° N, 118.2437° W

multi-disciplinary creative direction, strategy, development and design in no particular focus or field

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As the sole creative on a team for Reed Expo, I worked to design great creative and systems for better workflow between teams and vendors.  

Created, implemented wayfinding systems in 2019, helping our average 70K+ attendees navigate the massive show floor. Revising my approach every year to enhance attendees’ experiences.

Developed credentials and a credentialing system for ComplexCon. Working alongside Takashi Murakami I adapted his artwork to create credentials that represented both our event and the Artist while providing safety for attendees, vendors, staff, and talent.

Created unique and impactful activation spaces for some of the festival’s marquee brand partners such as BBC, Bandi, and others.